Loving people includes messaging even the hard stuff.
Did Jesus not love the Pharisees?
Did He not tell them straight up what they were doing wrong and did He not tell them to repent? Did He not die for them as well?
Was John the Baptist in utter hatred when he called out others for their sin?
No man of God held back in the Bible when it came to telling a sinful and erring world to repent and get right with God's truths.
Yes this especially includes the people who consider themselves as "godly"(church goers, priests, pastors, preachers, ad nauseum) as well.
"Whited sepulchres, which indeed appear beautiful outward, but are within full of dead men's bones, and of all uncleanness", false prophets, and "vipers", etc. all need to hear the hard sayings and just because they don't like it it doesn't mean the message was not delivered in love.